Africa TV announced that its annual sales and operating profit in 2022 on a consolidated basis recorded KRW 315 billion and KRW 82.4 billion, respectively. Annual sales in 2022 increased by 16% year over year.
Sales in the fourth quarter of 2022 were KRW 79.9 billion, up 6% from the same period last year.
In 2022, sales of donation economy gifts (star balloons, subscriptions, etc.) and advertising sales both increased year-on-year, driving overall sales growth. In particular, ad sales grew by 50% year-on-year as demand for both platform ads and content-type ads increased. In the 4th quarter of 2022, advertising sales grew by 39% year-on-year, driven by an increase in sales in the 4th quarter due to the peak season effect and increased sponsorship sales.
Last year, Afreeca TV strengthened its live streaming and VOD services, while advancing its advertising platform and establishing an advertiser-friendly platform through content-type advertising, continuing to grow ad sales. In addition, active support for virtual BJ, which is showing various contents in the field of comprehensive games such as ‘Minecraft’, further expands the content category by actively broadcasting the 22nd World Cup in Qatar, signing an exclusive streaming partnership with the LoL Korean professional league ‘LCK’ team, etc. We also worked hard to expand the content that users will enjoy. 메이저놀이터
“In 2023, platform services such as improved picture quality, personalized UI/UX, and open API will be upgraded, as well as value as a content platform such as catch short-form video service and expansion of original and BJ signature content,” said Jeong Chan-yong, CEO of AfreecaTV. “In addition, we plan to continue various changes and attempts, such as creating sustainable growth value by further accelerating the global expansion of Afreeca TV.”